Industry News

As we are closely approaching the "riding season" in Cincinnati, we should all take a moment to read this list. Maybe you are guilty of a few of these yourself, or maybe you know someone who will be a "new rider" this year. Either way, it is interesting.

"Personal freedom is not just an American ideal," explained Mark-Hans Richer, Harley's marketing boss. "It's spreading around the world. People want to be who they want to be right now. We live in a world of personalized expression, right down to the ink on their skin."